Maximize Impact with Custom Signage

A sign is just a sign, right? Well, not really. There is a variety of signs out there in the world, and choosing the right option for you will determine how people view and recognize your brand.

Let's think about a realtor for a moment and how important signage is for them.

Brand Recognition:

Getting a custom sign designed and printed has many benefits over a templated, generic sign. A custom designed sign will allow a realtor to use their own branding such as logos, fonts and colours and allow a realtor to be easily recognized by maintaining consistency with their branding. Creating a unique sign that stands out from the rest gets a realtor noticed and remembered. Finding a trusted, professional company that can design and print your signs to represent a realtor's branding accurately is a key factor.

HIGH QUALITY, PROFESSIONAL SIGNS MATTER:

Investing in custom signs and high-quality frames or posts saves a realtor in the long run, and not just money! While you may pay more in the beginning, high-quality signs and hardware are more durable and longer lasting than lower end products. Professional, quality signs also signal to potential buyers that the property is legitimate. It shows the realtor is invested in their marketing efforts, elevates the perceived value of the home and the realtor's brand. It's important to remember that signs are sometimes the first impression of a realtor a potential buyer or client sees.

DESIGN AND VISIBILITY:

While a realtor should maintain their branding, it is imperative the sign is legible for everyone to read. Think of the audience viewing your sign and where your sign is located. Is the most important information on the sign easy to read from a distance? How about people driving by, can they recognize a realtor's branding in a few seconds? Is there something memorable about the sign? Think about the fonts being used and the size of any text or logos. Think about choosing colours for the text and background that contrast each other. Keeping these factors in mind will draw attention to the property which means more exposure for the realtor.

IN SHORT...

For Sale signs are an essential part of any realtor's marketing toolkit. In a competitive real estate market, investing in high-quality, custom designed signage can make all the difference in attracting potential buyers and closing deals. The best things about For Sale Signs? They are an incredibly cost-effective, one-time investment in design and printing, and once installed, they continue to advertise without any additional cost or work.

We want to help you get noticed!

Contact Colour By Design to get started on your signs today.

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